English Language Arts / Media Literacy Lesson Plan Template Page 5
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6Teacher’s Guide for Graphic Organizer: Modes and Appeal
Persuasive Appeal
Logical Appeal: Using logic and reason to present an argument. Logical appeal includes
using facts, data, anecdotes, personal experience, expert authority, observations, and clear
reasons to support clear assertions.
Ethical Appeal: Appealing to a sense of right versus wrong. Arguing that something is ethical
or not. Decency, humanity, and goodness are all considerations on this level of appeal.
Emotional Appeal: Attempting to elicit an emotional response. Emotions are powerful and
by inspiring compassion, concern, sympathy, empathy, etc., an argument is enhanced.
Modes of Delivery
BENEFITS
LIMITATIONS
Clear delivery of information.
Sometimes can be dry or
Written/Narrated:
Lots of information can be
unemotional.
delivered efficiently.
Images
“A picture says a thousand
Sometimes missing explanation.
(pictures/video):
words”
Easily evokes emotion.
Can be distracting or ignored.
Music:
Subtle.
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