Start Proposal Template (Page 2 of 3) in pdf

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1.3 Development: Estimate the additional time and cost to

bring the product or service to a pre-commercial state, based on

which manufacturing or licensing the technology or product

becomes more likely.

2.0 Product or Service

2.1 Product: describe what it does, how it functions, why it is

needed, what problems it solves, what economic value it has, and

what existing products or services it might displace.

2.2 Validation: Discuss how the product or service will be

tested in the market, and what will constitute validation of its

economic value. Describe how test-marketing will be performed,

and estimate how long this will it take.

2.3 Competition: Discuss the barriers to entry for other

companies and technologies, and the estimated time for others to

overcome these barriers. Describe how such competition can be

mitigated through next-generation product enhancements.

3.0 Markets

3.1 Markets: For each potential product realization of the

technology, describe the market sector(s) in which it will compete

in terms of size (total units per year, total sales, growth rates).

3.2 Distribution: Discuss the planned distribution channels

that you will use to reach the broadest market(s), whether by

existing customer base, new company formation, or license.

3.3 Business: Discuss your plans, if any, for establishing

and financing a spin-out business to manufacture, sell and support

the product or service.

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