Cheat Sheet Twitter - Spark Media
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INCREASE TWEET ENGAGEMENTS
Tweet engagement campaigns allow you to extend the reach of your
content to a relevant audience on Twitter
Pay only when target users engage with the content
CHARGED BY
CPE
SUMMARY CARD
Spark Media SA
@sparkmediasa
(Please note meta tags first need to
be added to your website, refer to:
)
MEDIA:
Image
WIDTH:
120 pixels
HEIGHT:
120 pixels
FORMAT:
.jpg, .jpeg, .png, .gif
ASPECT RATIO: 04:03
DESCRIPTION:
200 characters
TWEET:
140 characters
INCREASE WEBSITE CLICKS/CONVERSIONS
Website click campaigns are optimised to drive traffic to your website
and generate conversions on your website
CHARGED BY
CPC
SUMMARY CARD
(Please note meta tags first need to
be added to your website, refer to:
)
MEDIA:
Image
WIDTH:
120 pixels
HEIGHT:
120 pixels
FORMAT:
.jpg, .jpeg, .png, .gif
ASPECT RATIO: 04:03
DESCRIPTION:
200 characters
TWEET:
140 characters
WEBSITE CARD
(Please note meta tags first need to
be added to your website, refer to:
)
MEDIA:
Image
WIDTH:
800 pixels
HEIGHT:
320 pixels
FORMAT:
.jpg, .jpeg, .png, .gif
ASPECT RATIO: 2.5:1
TWEET:
140 characters
HEADLINE:
70 characters
INCREASE APP INSTALLS/RE-ENGAGEMENT
(For apps within the App Store or Google Play)
Mobile app promotions enable you to drive users to download
or open the apps directly from a Tweet
CHARGED BY
CPC to install / CPC open app
BASIC APP CARD
TWEET:
140 characters
* Image is pulled from the app store
IMAGE APP CARD
MEDIA:
Image
WIDTH:
800 pixels
HEIGHT:
320 pixels
FORMAT:
.jpg, .jpeg, .png, .gif
ASPECT RATIO: 2.5:1
TWEET:
140 characters
VIDEO APP CARD
MEDIA:
Video
WIDTH:
1,280 pixels
HEIGHT:
1,024 pixels
FORMAT:
.mp4
ASPECT RATIO: 1.2:1
TWEET:
140 characters
FILE SIZE:
15mb max
FRAMES:
40fps or less
AUDIO:
Mono or Stereo
INCREASE FOLLOWERS
Follower campaigns are the best way to promote your account and
grow your audience on Twitter.
CHARGED BY
CPF
FOLLOWER CAMPAIGN
TWEET:
140 characters
GENERATE LEADS
Lead campaigns are designed to help you collect email addresses
from people who express interest in your offer directly from a tweet
CHARGED BY
CPL
LEAD GEN CARD
MEDIA:
Image
WIDTH:
800 pixels
HEIGHT:
200 pixels
FORMAT:
.jpg, .jpeg, .png, .gif
ASPECT RATIO:
04:01
TWEET:
140 characters
CTA:
20 characters
DESCRIPTION:
50 characters
USER INFO REQ.: Name, email,
Twitter handle
REQUIRED URLs: Privacy Policy,
Destination
POST LEAD MSG: 100 characters
INCREASE VIDEO VIEWS
Promoted video ads allow you to effectively reach targeted, engaged
consumers. Videos on Twitter drive the highest recall and emotional
connection on any digital platform
CHARGED BY
CPV (A view occurs when a video is 100% in-view on the user’s device &
played for >3 seconds, or the user clicks to watch the video in full screen)
VIDEO APP CARD
Want to know more about our offerings?
MEDIA:
Video
WIDTH:
1,280 pixels
HEIGHT:
1,024 pixels
FORMAT:
.mp4, .mov
ASPECT RATIO: 1.2:1
FILE SIZE:
5mb
TITLE:
70 characters
DESCRIPTION:
200 characters
TWEET:
116 characters
Spark Media SA
FRAMES:
40fps or less
AUDIO:
Mono or Stereo
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Parent category: Education