Business Plan Template
Business plans should be short and concise. Verbose plans make reading it a tedious task and it is
hard for the company to keep it dynamic. The plan should be written in a language that the target-
audience will understand. Accommodate your investors and keep explanations of the product
simple and direct by using terms that everyone can understand. Details and intricacies of the plan
can be included in the appendix.
The following business plan format, must be encompassed in 15–
Company purpose - Define the company/business in a single declarative sentence.
Problem - Describe the pain of the customer (or the customer’s customer). - Outline how
the customer addresses the issue today.
Solution - Demonstrate your company’s value proposition to make the customer’s life
better. - Show where your product physically sits. - Provide use cases.
Why now - Set up the historical evolution of your category. - Define recent trends that
make your solution possible.
Market size - Identify/profile the customer you cater to. - Calculate the TAM (top down),
SAM (bottoms up), and SOM.
Competition - List competitors - List competitive advantages
Product - Product line-up (form factor, functionality, features, architecture, intellectual
property). - Development roadmap
P a g e