Lost Dogs Of Wisconsin (Page 2 of 4) in pdf

Create Flyers and Posters:

Print at least 200-300 full page flyers to distribute to businesses and to post in public places where

people will see it. Use ¼ page size template so you can fit four flyers to a page for use in residential areas.

Create your own flyer template

Pass out flyers door to door or place in newspaper boxes and post in every business/public place. Talk to

everyone about your missing dog. Note: It is illegal to put flyers in and on mailboxes. Use the

newspaper receptacle instead. Consider using

USPS Every Door Direct Mail

to deliver your flyers.

Create posters using neon colored poster boards and post at intersections & your own front yard. Include

a brief description, instructions “do not chase” and a contact number. Keep signs simple & easy to read.

Examples

Tag your car – a very visible marketing plan for your lost dog.

Check out

How to Generate Sightings Album

for more ways to reach people about your missing dog.

When handing out flyers, be sure you and your search team talk to people about your dog. People will sympathize

with you and tend to go that extra mile. Try to hit the highest concentration of people – locate a school or church

nearest to where your dog escaped or latest sighting – pass out fliers at departure time. If your dog is shy/timid, it is

important to tell people not to approach, call or chase your dog, that he/she is scared & confused – just call you

immediately with a sighting. Always carry a leash and a quart bag of tasty treats with you at all times.

Change Your Home/Cell Voicemail Messages

Let callers know to leave a detailed message if they have sighted your dog:

“If you are calling about (your dog’s name), please leave your name, phone number along with what

time, location (including street number or intersection as well as what direction my dog was going,

thank you for calling”

Notify by Phone/Email or Fax (be sure to include jurisdictions that surround your town/county)

Animal Control

Local shelters/Rescues

Police/Sheriff’s Department

Veterinarians

Animal service businesses

Highway/public works department

Microchip Company

Consider an automatic calling service to inform the general public about your lost dog. (Note: there is a

change for these services:

Find Toto

(discount code petads10) and

Lost My Doggie

Lost Dog Search Action Plan

Lost Dogs Of Wisconsin Page 2