Social Media Strategy Template (Page 3 of 3) in pdf

Social Media Strategy Template Page 3

Tufts University

YouTube

Do we have video content for YouTube?

What related video content/YouTube channels currently exist?

Who will have posting access to YouTube?

Posting frequency?

Comment monitoring/response frequency

Comment monitoring/response policy

What topics will our videos cover? (e.g. walking tours, interviews, event recaps)

Will we solicit video content to upload ourselves or add to a playlist?

Will we create playlists? If so, what will we create?

Will we favorite external videos or add to playlist(s)?

Flickr

Do we have photo content for Flickr?

What related photo content/Flickr accounts currently exist?

Who will have posting access to Flickr?

Posting frequency?

Comment monitoring/response frequency

Comment monitoring/response policy

Will we solicit photo content to upload ourselves or to favorite?

Foursquare

Will we promote Foursquare check-ins for our office/event?

What do we hope to achieve by promoting Foursquare checkins?

Who is the manager of our venue(s)?

Will we create a new location or use an existing location?

Will we create a special at a location? (if we have manager access at venue)

Will we add to-do items to a venue?

Will we utilize an existing LinkedIn group or create a new one?

Will we create a LinkedIn event?

Other: _________________________________________________

Posting guidelines

Please review the

social media best practices and guidelines

for information on transparency,

community/comment management, confidentiality, representation and maintenance.

Social Media Strategy Template

Social Media Strategy Template Page 3