Marketing Strategy Plan Worksheet Template printable pdf download

Marketing Strategy Plan Worksheet

You’ve fleshed out the details of your product, conducted an intensive research of your

industry and target market and now the time has come to pull it all together and

apply that to a viable marketing strategy. Your marketing strategy plan details how

you will place your product and services in front of the customer and convince them to

buy. Based on the questions posed below, you will address:

How you will inform the public of your product and services.

How you will distribute your product and services

How you will price your product and services.

Promotion

Before you think about the specifics of your marketing strategy, give some thought to

the brand and image you want to leave with your target market. In this section

describe the answers to these questions: What is your brand? What image do you want

to project? How do you want customers to see you?

Key to your image is your signage, logo design, letterhead and business cards. Develop

a letterhead and business card which includes a logo. (Attach) Now describe how

your logo, color selection and “style” work toward achieving your desired image.

Money has to be a factor in your promotional strategy. How much do you plan to

spend on your promotions? Indicate what your plan is for spending on promotion. Will

it be a percentage of sales, a matching of competitors, enough to meet objectives, or an

investment?

How will you get the word out to customers? In thinking about advertising: What

form(s) of media will you select? What mix will you use? How often will you use these?

Now that you’ve selected your advertising strategy, describe WHY these methods of

advertising good choices. Justify your selections—keep in mind your target market

and where their eyes and ears are. Why this mix and not some other? Finally, how will

you assess the effectiveness of these advertising methods?

Advertising is not the only way to reach your target market. Think about personal

selling, publicity, or social media. Describe the methods other than paid

advertising that you will implement. Describe what you will utilize and why they are

effective choices.

Marketing Strategy Plan Worksheet Template