Resume Writing Guide (Page 2 of 2) in pdf

I M A L O N G H O R N

| 512-123-4567 | imalonghorn.com | Austin, TX

EDUCATION

The University of Texas at Austin May 2016

BS, Advertising - Moody College of Communication

Business Foundations Minor - McCombs School of Business

Universitat Pompeu Fabra, Barcelona, Spain May 2014-Aug 2014

Coursework in International Marketing and Advanced Spanish

ADVERTISING EXPERIENCE

UPROAR! @ DDB Worldwide, New York, NY

June 2016-Present

Account Management Intern

• Contribute to ongoing client projects, offer insights and ideas on both the account and creative ends

• Create informative decks for internal research regarding target markets, competitive analysis, and trend analysis

• Manage internal account docs such as timelines, personnel information, and agency database (PB works)

• Interact with clients on research initiatives, product events, and other special projects

The Launch Point Innovation Group-DDB Worldwide, Dallas, TX

July 2014

Ideation Participant

• Participated in ideation session with The Launch Point for their client Dave & Busters

• Strategized new ways to innovate existing foods and align them with energy of their client

ACADEMIC PROJECTS

Media Plan - Client: Danny Ray’s Music Aug 2014-Dec 2014

• Worked in a team of six people to create a comprehensive media campaign to help the client accomplish business objectives of:

generating 50% brand awareness of the target market, driving 100-150 daily foot traffic through the store, and inspiring advocacy of

the brand in the new Seattle location

• Prepared a full report that outlined a market research analysis, listed primary and secondary competitors, identified the target

market profile using SimplyMaps and PRIZM, and determined media flights

• Budgeted media buys by identifying KPIs to calculate ROI and ensure efficient use of the allocated dollars

Media Plan - Client: Tomlinson’s Pets Jan 2015-May 2015

• Digitally researched target market, competitors, and product and brand profile for launch in Durham, NC

• Created media plan to optimize $45K budget and meet goals of increasing brand awareness by 75% and revenue by 15%

ADDITIONAL EXPERIENCE

Social News Network, Austin, TX Sep 2015-Dec 2015

Social Media Editor

• Worked to engage target audience with relevant news stories on social media platforms such as Twitter, Facebook, and Snapchat

• Learned social media etiquette as well as how to measure analytics on social channels

Moody College of Communication Career Services, Austin, TX Jan 2015-Sep 2015

Front Desk Associate

• Evaluated 20+ job postings per week on the job and internship database to ensure university policies and procedures were met

• Served as first point of contact for employers, students, faculty, and staff visiting Career Services

Texas Thon, The University of Texas at Austin Sep 2014-April 2015

Entertainment Committee member

• Contributed to fundraising over $100,000 throughout the year for families of Dell Children’s Hospital

• Contacted and organized entertainment for Texas Thon “Day Of” and “Stand For The Kids” events, attracting 300+ people

SKILLS

Software: MS Office: Word, Excel, Outlook, PowerPoint

Research: SWOT analysis, SRDS, LexisNexis, Mintel Reports, Factiva, Social Mention, SimplyMaps, PRIZM

Social Media: Hootsuite, Twitter, Facebook, LinkedIn, Snapchat, WordPress

Language: Fluent in Spanish

Resume Writing Guide Page 2

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