Sample Product Sales Letter And Letter Of Inquiry

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Sample Product Sales Letter and Letter of Inquiry
Garden Tools
12345 Main Street
Kansas City, MO 64111
September 25, 2002
Jim Thomas
ABC Hardware
9654 Metcalf
Overland Park, KS 66212
Dear Mr. Thomas:
Are your customers complaining of having sore backs when raking leaves? Are you aware that
90% of all homeowners incur back injuries while doing yard work? How can you help them?
It s simple. Provide them with the new
E E E E Z Z Z Z R R R R a a a a k k k k e e e e .
Our claw-action mechanism will reduce back pain by eliminating the need to bend over to
pick up leaves.
Homeowners, as well as professional landscapers will benefit from this product.
This is the most durable and usable design on the market today.
Your customers will have our money back guarantee.
Call us at our toll free number before October 31, 2002 and get 30% off your first order. Mr.
Thomas, don t hesitate. You will want to be the first store to have the
on your
E E E E Z Z Z Z R R R R a a a a k k k k e e e e
shelf.
Sincerely,
Susan Myers
Susan Myers
Sales Manager
Annotation: This product sales letter begins with questions to grab the reader s interest. The
writer also makes use of highlighting techniques to draw attention to the product name. Finally,
the letter concludes with a call to action that provides an incentive for the reader to respond
quickly.

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