Industry Advisory Committee Annual Report 2012/13 - Apple And Pear Australia Ltd Page 12
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32OBJECTIVE 3
Germplasm improvement
Developing new pome fruit products
New cultivars are seen as one of the
Golden Delicious in Australia. A licence
(e.g. PIQABOO), that will work in tandem
best ways for industry to launch new,
agreement, which includes an exclusive
with the category brand.
high-quality premium products that allow
licence for Australia and a non-exclusive
The hybrid pears have excellent flavour,
growers to capture an increased margin
export licence, has now been signed.
aroma, appearance, with excellent long
on their fruit. Australia, with its high
Rockit®brand PremA96 apple: This is a
storage and shelf life, and they are well
labour costs, is unlikely to be able to
suited to Asian export markets where
small, highly coloured, good eating apple,
compete on price in international markets
well suited to school lunch boxes or airline
initial shipments are sold at high prices.
or against low cost imports at home.
Worldwide, Prevar is aware of three or four
meals. The New Zealand master licensee
similar breeding programs targeting these
In response, the Australian industry’s
has provided an exclusive licence to an
Australian partner for the production of
types of pears, but understands that the
strategy has been to create the Prevar
Prevar program is a decade in front of its
program—a joint venture company owned
the variety in Australia.
by the Australian industry, the New
competitors.
Velvetine®brand PremP33 pear:
Zealand industry and Plant and Food
Overall, the Prevar program is delivering
A non-exclusive licence has been signed
Research, which aims to develop new
for the Australian commercialisation of
unique, high quality, premium apples and
premium products, similar to Pink Lady,
pears that are essential for the industry’s
this pear.
that will appeal to a different segment
strategy of product differentiation based
of the market and allow a higher retail
Papple®brand PremP109 pear. The
on quality, not price.
price point.
master licensee AIGN has provided an
exclusive licence for the production and
Project AP09035
Products in development include:
marketing of this Japanese/Chinese pear
For more information contact:
Smitten®brand PremA17 apple: This is a
cross cultivar in Australia.
Garry Langford, APAL
high eating quality apple. During the year
T 03 6266 4344
Interspecific pears: Prevar is also creating
an exclusive Australian licence was signed
E garry@ap .au
a new fruit category (under the brand
with an Australian company.
PIQA®) for these interspecific (Chinese x
Honeymoon®brand PremA153 apple:
Japanese x European) pears. Each cultivar
This apple could be a replacement for
in this family will have its own brand name
Creating profitably with consumer-preferred
scab-resistant apples – stage II
This Queensland-based, world-class
using Royal Gala, Red Delicious and Pink
Lady for commercial comparison.
apple breeding program is developing
new varieties with resistance to apple
Forty advanced scab-resistant selections
scab (black spot) fungal disease.
from an original population of 100,000
seedlings are being evaluated at
The Kalei scab-resistant apple was
Applethorpe Research Station, and four of
released in 2012 and is attracting
these have been identified for inclusion in
worldwide interest. Kalei is an attractive
Australian Pome Fruit Improvement Program
red apple that rates consistently high
Ltd evaluation sites across Australia.
with consumers for appearance, flavour
and texture.
Project AP08041
An Australian Plant Breeders Rights
For more information contact:
application for a second apple
Dr Simon Middleton, DAFF Qld
T 07 4681 6126
selection, maturing immediately after
E simon.middleton@daff.qld.gov.au
Royal Gala, is also currently being
finalised.
Consumer evaluations of four
scab-resistant selections were conducted
Kalei scab-resistant apple
in Brisbane in March and April 2013
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