Industry Advisory Committee Annual Report 2012/13 - Apple And Pear Australia Ltd Page 22
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32Overseas study tour
The Australian apple industry currently
exports less than two per cent of
marketable crop. This is primarily due to
the domestic market offering better returns
for growers than export markets in recent
years. However, with domestic prices
softening and the opening of new export
markets, the industry is beginning to re-
engage with exports to help maintain its
competitiveness and viability.
The overseas study tour was designed
to give Australian apple growers and
exporters first-hand insight into key
Asian export markets. The tour helped
participants to:
• Understand market requirements,
including importation requirements and
Study tour members participating in an Australian Pink Lady promotion in Tops Supermarket, Bangkok
labelling.
• Understand consumer preferences,
• Understand and articulate Australia’s
Project AP11708
such as colour, size and taste profile.
competitive advantage, specifically
For more information contact:
where Australia’s niche is in the Asian
Claire Fitchett, APAL
• Analyse what Australia’s competitors
market place.
T 03 9329 3511
are doing in market, including both
E c .au
northern and southern hemisphere
• Develop meaningful relationships with
providers, to see what can be learnt
the people who will support Australia’s
export sales in to Asia.
from them.
OBJECTIVE 7
Portfolio management
Return on investment evaluation program
The apple and pear program evaluation
The draft evaluation of these clusters
identified positive benefit-cost ratios of
was part of a series of economic
impact assessments being completed
between 2.2 and 5.5. These results fall
well within the bands for agriculture in
by Horticulture Australia Limited (HAL)
general, which are typically within a band
for the Australian Government. The
of between two and 12. A benefit cost
evaluation provided objective evidence of
ratio of 2.2 means that for every dollar
the return to growers and taxpayers from
invested by HAL and others, $2.20 was
levy-funded research and development
or will be returned to apple and pear levy
across five clusters of apple and pear
payers and/or the Australian community.
projects:
• Plant health.
Project AP10006
• Crop production and environment.
For more information contact:
Michael Clarke, AgEconPlus Pty Ltd
• Breeding and biotechnology.
T 0438 844 024
• Market development.
E .au
• Biosecurity and market access.
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