Competitive Analysis Template
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1Competitive Analysis
General Aspects
Competitor 1
Competitor 2
Competitor 3
Name
Location
Primary Service
Target Demographic
Top Product
Sales
This Year’s Sales ($)
Last Year’s Sales ($)
Previous Year’s Sales ($)
Average Annual Units Sold
Growth Rate (%)
Infrastructure
Key Personnel 1
Key Personnel 2
Key Personnel 3
Public or Private?
Venture Backed?
Investments
Lead Investor 1
Lead Investor 2
Lead Investor 3
No. of Outstanding Shares
Share Price
Market Share (%)
Distribution
Primary Channel
Primary Pricing Point
Discounts
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Parent category: Business