Competitive Analysis Template

Chapter 5

Activity 5-3 Competitive Analysis

Directions: Complete the following competitive analysis for three of your direct competitors.

1. In the left column, list six features or benefits that are important in your business. These factors

should be both price and nonprice factors.

2. Identify three of your direct competitors. Key each competitor in the remaining columns.

3. Conduct research about these businesses and how they compare to your business. Write a comment

about each variable and how that variable competes with your company.

Competitive Analysis

<<Your Company Here>>

<<Competitor 1 Here>>

<< Competitor 2 Here>>

<< Competitor 3 Here>>

Variables

4. Did you change any of your plans based on this information? If so, why?

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Parent category: Business