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Smoking Toddler Kicked Habit, But Thousands More Addicted (910L)
Notes on my thoughts,
When Aldi's smoking video went viral, local government officials reached out to
reactions and questions as I
help, paying his way to the capital city of Jakarta where he received five weeks
read:
of intensive treatment with the National Commission for Child Protection. Aldi
had to quit cold turkey, and his mother says he threw terrible tantrums. The
nicotine withdrawal must have been brutal for the little guy. But he got through
it and started play therapy, where he could focus on just being a kid.
Sadly, Aldi's not the only smoking kid in Indonesia. The south Asian country has
one of the worst problems with child smokers in the world. Government figures
estimate that 25 percent of kids over the age of 3 have tried cigarettes and 3
percent are regular smokers. That means some kids are lighting up before they
even start school.
My team had no trouble finding smoking kids in Jakarta. We came across a
group sitting near a river bank enjoying an after school cigarette break. One of
the kids, 9-year-old Ipan, has been smoking for a year. "I feel good when I
smoke", he told me. Another child, 5-year-old Cipto, says his mother smokes
with him.
So why is this happening? Mainly because of a lack of regulation. While I was
doing research for this story, one of my contacts described Indonesia as the
"Wild West" of tobacco regulation. There are virtually no restrictions on
cigarette advertising on TV, radio, in print or on billboards. Tobacco companies
sponsor all kinds of cool things believed to appeal to kids and teens, from
sporting events to music concerts. Cigarettes are cheap — about $1 per pack —
and easy to buy. We saw a 10-year-old walk right into a store and simply buy
them, no questions asked.
The largest tobacco company in Indonesia is American-owned Philip Morris.
For this story I spoke with their External Communications Director, Anne
Edwards, about the problem. She said Philip Morris doesn't want kids to smoke,
they only want to lure adult smokers from their competitors. She also said that
the company supports stronger regulations and restrictions in Indonesia. She
seemed genuinely disturbed by the footage I showed her.
For its part, the Indonesian government passed a health law in 2009, with some
good elements of tobacco control. But a year later, the measures haven't been
implemented yet. Aldi continues to be smoke free, though he's gained a
whopping 13 pounds since quitting. He still has cravings, but is managing them.
NBC News. Smoking toddler kicked habit, but thousands more addicted. Correspondent‟s
Window. Nov. 2010. Available at: . Retrieved January 23, 2012.

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