Client Empathy Map Template

Client Empathy Map

Project Name:

.….………………………

Pitch Date:

…..………………………

Client Perspective (client name, title)

Prepared by:

…..………………………

Beyond the brief, what does client personally hope for and desire as outcome?

I’m hoping…

I’m fearing…

What is client most afraid of, what keeps them up at night?

Pain points

Pleasure points

•

How could project personally hurt, threaten or inconvenience client?

How could project personally help, profit, promote or satisfy client?

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Parent category: Business