Diana’s Ideal Client Profile Template
The Personal Client Profile
Demographic Checklist
Age ____________________________________
Gender ____________________________________
Profession ____________________________________
Education level ____________________________________
Household income level ____________________________________
Marital status ____________________________________
Geographic location ____________________________________
Psychographic Checklist
Conservative or Liberal ____________________________________
Conformist ____________________________________
Environment-friendly ____________________________________
Socially conscious ____________________________________
Power-wielding ____________________________________
Fun-loving ____________________________________
Cutting-edge ____________________________________
Trend follower ____________________________________
Fashion-forward ____________________________________
Family-oriented ____________________________________
How many family members are typically in your customers' households?
________________________________________________________________________
What hobbies and/or sports do your customers enjoy?
________________________________________________________________________
What types of entertainment do they like? (movies, theater, opera, etc.)
________________________________________________________________________
What publications do they subscribe to?
________________________________________________________________________
How else do they enjoy spending their free time?
________________________________________________________________________
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