Project Evaluation Template - Visual Merchandising Restaurant Consulting Page 2
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1
2
3Professional
High quality print, correct
Apt quality print; few
Poor quality print,
page/heading numbering,
errors in page/heading
page/heading numbering
appearance
4
uniform font size/style
numbering, mainly uniform
omitted or incorrect,
font size/style
inconsistent font size/style
12
Referencing
Good (6 - 7)
Fair (4 - 5)
Poor (0 - 3)
In-text referencing
Correct use of HRT, no
Few errors applying HRT,
Incorrect use of HRT,
8
omissions
few omissions
many omissions
Good (4 - 5)
Fair (3)
Poor (0 - 2)
Introduction
A good introduction to Visual
A fair introduction to
A poor introduction to
Introduction To Visual
5
Merchandising and its
Visual Merchandising and
Visual Merchandising and
Merchandising
importance for a restaurant.
its importance for a
its importance for a
Well written, too the point,
restaurant. Fairly Well
restaurant. Poorly written,
effective.
written, fairly too the point,
not too the point, not
fairly effective.
effective.
I good conclusion that
I fair conclusion that
I poor conclusion that
Conclusion
5
clinches the entire document
somewhat clinches the
leaves much to be desired
leaving the reader with an
entire document leaving
in terms of clinching the
overall good impression of
the reader with an overall
entire document leaving
visual merchandising.
good impression of visual
the reader with an overall
merchandising.
poor impression of visual
merchandising.
10
Retail Store Design
Good (4 - 5)
Fair (3)
Poor (0 - 2)
Section is covered aptly with
Section is covered fairly
Section is not covered
Branding, Image, and
5
the relevant information.
aptly with the relevant
aptly with only the bare
Exterior [Info]
Nicely written in such a way
information. Somewhat
minimum of the relevant
that is easy to understand.
nicely written in such a
information. Poorly written
way that is easy to
and not easy to
understand.
understand.
Branding, Image, and
Section made practical and
Section made somewhat
Section not made practical
5
visual through the relevant
practical and visual
or visual through the
Exterior [visuals]
visual elements. Creativity.
through the relevant visual
relevant visual elements.
elements. Creativity.
No creativity.
Section is covered aptly with
Section is covered fairly
Section is not covered
Design, Layout, and
the relevant information.
aptly with the relevant
aptly with only the bare
Shopping Experience
5
Nicely written in such a way
information. Somewhat
minimum of the relevant
[info]
that is easy to understand.
nicely written in such a
information. Poorly written
way that is easy to
and not easy to
understand.
understand.
Section made practical and
Section made somewhat
Section not made practical
Design, Layout, and
5
visual through the relevant
practical and visual
or visual through the
Shopping Experience
visual elements. Creativity.
through the relevant visual
relevant visual elements.
[visuals]
elements. Creativity.
No creativity.
Displays: Windows
Section is covered fairly
Section is not covered
Section is covered aptly with
aptly with the relevant
aptly with only the bare
and In-store [info]
the relevant information.
5
information. Somewhat
minimum of the relevant
Nicely written in such a way
nicely written in such a
information. Poorly written
that is easy to understand.
way that is easy to
and not easy to
understand.
understand.
Section made practical and
Section made somewhat
Section not made practical
Displays: Windows
5
visual through the relevant
practical and visual
or visual through the
and In-store [visuals]
visual elements. Creativity.
through the relevant visual
relevant visual elements.
elements. Creativity.
No creativity.
In-store Fixtures,
Section is covered aptly with
Section is covered fairly
Section is not covered
5
the relevant information.
aptly with the relevant
aptly with only the bare
Fittings, and Product
Nicely written in such a way
information. Somewhat
minimum of the relevant
Handling [info]
that is easy to understand.
nicely written in such a
information. Poorly written
way that is easy to
and not easy to
understand.
understand.
In-store Fixtures,
Section made practical and
Section made somewhat
Section not made practical
5
visual through the relevant
practical and visual
or visual through the
Fittings, and Product
visual elements. Creativity.
through the relevant visual
relevant visual elements.
Handling [visuals]
elements. Creativity.
No creativity.
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