Force Field Analysis

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Part IV / Techniques and Guidelines for Phases of the Planned Change Process
11.25
Force Field Analysis
To assess the various forces that may affect a decision regarding a social problem or
PURPOSE:
issue.
DESCRIPTION: Force field analysis is a technique that helps to identify and assess significant factors
that may promote or inhibit change in an organization or community. Five steps are
involved in conducting a force field analysis:
1. Clearly specify the desired objective. Be very clear regarding what change you
intend to achieve. Reduce this to a one-sentence statement, such as “The goal of this
action is to establish a ‘Clubhouse’ program to serve adults in this community who
are chronically mentally ill.”
2. Identify the people that will determine if the objective will be achieved. These
forces may be powerful individuals, groups, coalitions, organizations, or elected offi-
cials who have a personal stake in the issue. On the left side of a sheet of paper, list
those who are expected to work for the objective as the driving forces. On the right
side, list those who might be expected to oppose the initiative as the restraining
forces. In the case of a Clubhouse initiative, the driving forces might be professionals
who are familiar with this approach, parents of mentally ill persons, and mentally ill
persons themselves. Restraining forces might be mental health professionals who
favor more conventional therapeutic approaches and persons who oppose a tax in-
crease to provide this service.
3. Assess the strengths of each driving and restraining force. At the heart of force
field analysis is the determination of the relative strength of each driving and re-
straining force as a guide for developing the change strategy. Each force should be
assessed on the basis of the following characteristics:
Potency: the power of a particular force
I
Consistency: the stability or constancy with which the force has taken this
I
position
Amenability: the openness of the force to outside influence and pressure
I
For each of these factors, a “high” or “low” rating is given. For example, a person
who is mentally ill would likely have low potency (LP), whereas a county commis-
sioner would have high potency (HP). Thus, the two lists prepared in step 2 will re-
flect the summary assessment of strength of each force on the three factors.
4. Identify the actors that might attempt to influence the outcome. The goal of
making this assessment is to determine what individual or group might successfully
counter a driving or restraining force and thereby alter its strength. Once the poten-
tial actor has been identified for each force, a rating of “high” or “low” strength can
be recorded. In the Clubhouse example, support from the League of Women Voters
might very well blunt the opposition of a county commissioner to the establishment
of a program for the mentally ill.

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