Appendix A – Marketing Plan Outline – Examples of Plan Details
Sample Marketing Goals
1. First Year Sales of $250,000
-- $25,000 sales in first quarter
-- $50,000 sales in second quarter
-- $75,000 sales in third quarter
-- $100,000 sales in fourth quarter
2. Average Revenue of $100 per Customer Transaction
3. First Year Customer Sales of 2,500 Transactions
-- 250 transactions in first quarter
-- 500 transactions in second quarter
-- 750 transactions in third quarter
-- 1,000 transactions in fourth quarter
Marketing Task List Format
Person
Completion
Task
Description
Responsible
Date