Semiblock Letter Sample (Page 2 of 2) in pdf

KCI

Reader-Based Writing Style Guide

ETTERS

Headings for Continuation

Mr. Tanner

-2-

October 30, 1995

Pages—Continuation pages

Extension of the Season

begin with a heading that

contains the name of the

Your November Smoked Turkey feature is an excellent example of how to

capture late season sales. Most retailers stop advertising and stocking charcoal

addressee, the page number,

by late July, ignoring a growing market of consumers who barbecue late into the

fall and at Thanksgiving. An increase in August through October sales features

and the date. They may also

will provide increased sales and profits for LowPrice.

include the reference.

Fleur-de-lis 15# Bags

10 Complimentary Closing—The

I have enclosed pricing and display information for the Fleur-de-lis 15# bags,

which may be the right size product for LowPrice. However, because of the

complimentary closing appears

success you have had with the traditional 8# bag, I suggest you test this size in a

few of your "high-traffic" stores early in the season to get a feel for its viability as

two lines below the last line of

a successful everyday item.

text and is right of center.

Shipment of Fleur-de-lis Start-Lite

11 Signature Block—The

We have developed a 30-case pallet that will allow us to ship you large

quantities of our highly successful Fleur-de-lis Start-Lite charcoal starter. We

signature block is four or five

will be sending you a sample of our starter next week. We have reserved 7,000

units for LowPrice ad will await your decision concerning your purchase of all

lines below the complimentary

the reserved units.

closing and is right of center.

I have included a recap on invoice costs for each product you discussed in

The signature block contains

your letter. All product specifications and configurations are included in the

the handwritten signature of

Fleur-de-lis binder I sent you last month.

the writer, the full typed name

Fleur-de-lis has been a very successful brand at LowPrice, and we look

forward to another successful year and an opportunity to grow our business

of the writer, and the title of the

even further. Your input was very valuable, and we hope that you will continue

writer. The company name is

to provide us with suggestions for improving our service to you.

optional.

Please let us know if we can provide you with any other information relating

to Fleur-de-lis or any of our other products.

12 Reference Initials—Reference

Sincerely,

initials (the writer's initials and

the secretary's/typists' initials)

Kelly Flower

are two lines below the last line

Regional Sales Director

Acorn Wholesale Foods, Inc.

of the signature block and flush

with the left margin. Writer's

KMF/crt

initials are in all capitals,

Enclosures (2)

followed by a slash or colon,

cc: Mrs. Florence Partridge

and then followed by the

secretary's/typist's initials in

lowercase letters.

Salutation—The salutation

using boldface type,

13 Enclosure Notation—

appears two spaces below the

underlining, or all capitals.

Enclosure notations remind

inside address and usually

Text or Body—The text or

readers that one or more

begins with Dear followed by

body begins two lines below

enclosures are included. These

the title and name of the

the salutation. Text is usually

notations appear directly under

addressee. In standard style

single-spaced with one blank

the reference initials.

punctuation, a colon (formal

line between paragraphs

letters) or comma (informal

(indented in a semiblock style

14 Courtesy Copy Notation—

letters) follows the salutation.

letter). Headings highlight the

Courtesy copy notations, which

Subject Line—Subject lines

organization of the letter and

show the distribution of the

define the subject of the letter.

emphasize key points or

letter, are two lines below the

They appear two lines below

sections. If the text extends to a

enclosure notations and flush

the salutation and two lines

second page, at least three lines

left. All others receiving the

above the first line of the text.

of text should be on the second

letter besides the addressee are

listed.

Subject lines are emphasized by

page.

Semiblock Letter Sample Page 2

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