Child Care Business Plan Template (Fillable) Page 8
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Comparative Competitor Analysis
Product/
Quality
Price
Service
Location
Marketing
Other
Service
Program
ABC
Child Care
DEF Day
Care
Note: Range 1-5 (5 being highest/best possible score.)
V.
Marketing Strategy
Sample: ABC Child Care will be promoted in various local media. Clients have already
begun promotion by word of mouth. Response has been favorable. Formal advertising is
planned to begin three months before the center is scheduled to open.
Advertising
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Promotion
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Parent category: Business