Yoga Studio Business Plan Template (Page 3 of 4) in pdf

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If not, will they inhibit your entry into the market?

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What are your biggest weaknesses? How will you fix them? Be truthful with yourself.

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No business is invincible. Figure out your weaknesses and your mitigation strategy.

Brand Development & Positioning Plan

What to Put Here:

You need to consider your yoga studio like it’s a tangible brand. You don’t want to just be known as

another soso studio that has 50 members, you want people to talk about your studio by name.

Questions to Ask Yourself:

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Does my studio lend itself to good marketing and advertising?

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Some studio names sound great on paper, but don’t turn out well in the flesh. Names that

are hard to pronounce or difficult to spell don’t help your brand. Purposely misspelling

words can make it difficult for people to find you on the internet.

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Are you going to be visible to the public or hidden away in an industrial park?

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This is a 2part question. 1, if you’ve got a good storefront location, you want good signage.

If your signs are eyecatching, you’ll increase the window traffic at your studio and boost

membership. 2, are you going to be active in your community? Giving free public

demonstrations and a free weekly bootcamp is a great way to get the word out about your

facility.

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How are you going to build community at your studio?

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Word of mouth advertising is the best way to increase your membership. If your current

members are in love with your studio, they’ll happily encourage their friends to come join.

Think about ways you can make your studio and brand stand out amongst the crowd.

Operations & Management Plan

What to Put Here:

Now we’re getting down to the nitty gritty aspects of owning a yoga studio. The little details that

might be overlooked when you’re imagining running your own business and making profit

handoverfist.

Here is where you describe the inner details of your business. Lay out every aspect of how the

business will operate, who’s in charge of what, etc.

Questions to Ask Yourself:

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Does each employee have a written job description detailing their responsibilities?

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Who is in charge of hiring, firing, legal disputes, etc?

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Do you have a location/facility chosen for your studio?

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Do you need to build out the facility?

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How much will buildout and equipment cost?

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Who has keys to the facility?

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Who runs the facility on a daytoday basis and what are their hours?

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Do you make employees sign contracts?

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How will you schedule classes?

Yoga Studio Business Plan Template Page 3

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