Persuasive Speech Outline Template

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Packet # 8 Speech to Persuade (or convince)
Persuasive speech- A speech that tries to convince someone to think, believe, or act the way the speaker wants them to is a
persuasive speech. A persuasive speech is one that:
Establishes a fact
Changes a belief
Moves an audience to act on a policy.
Types of Persuasion- Persuasive speeches deal with three types of questions that can be answered in more than one way.
o
A question of fact concerns statements that can be seen as either true or false. You offer proof to support a
statement of fact, but the audience determines whether you have convincingly proved the statement of fact is
true.
o
A question of belief focuses on what is right or wrong, good or bad, best or worst, moral or immoral. While you
cannot prove that a belief is true or false, you can supply convincing information to justify a belief.
o
A question of policy focuses on a particular action. You try to convince the audience to act on some policy or to
agree that some policy should be changed.
A good persuasive topic is one that :
1. you feel strongly about
2. other people may have different views on.
USING PERSUASIVE TECHNIQUES
Applying Logical Reasoning means building an argument that is based on reasons supported by evidence.
To find reasons to support your thesis, you can use three sources
* yourself
* other people
* reference materials
A reason is a statement that explains or justifies your point. It answers the question ―Why?‖
Testimonials are statements attesting to the worth of someone or something
Evidence is material that establishes the soundness of each reason.
How to Evaluate Reasons
1. Is each reason relevant to you point? Does it answer the question ―why‖ concerning your point?
2. Each reason should be separate from your other reasons (distinct).
3. Does each reason provide strong support for your point?
4. Will the audience consider the reason important?
5. Do you have the right amount of reasons?...too few and the audience may feel you have not answered the question
question ―why?‖. Too many and they may be overwhelmed and lose the thread of your argument.
A fact is an item of information or a statement that can be verified, or checked, by testing, by observing, or by
consulting reference materials.
An expert opinion is a statement of belief about a subject by a knowledgeable person recognized as an authority on
that subject. Such statements cannot be proved, because they express value judgments. Expert opinion is not always
perceived by an audience to be as strong as factual evidence.
How to Evaluate Evidence
1. Is the evidence relevant to the reason it supports?
2. Is the evidence verifiable and reliable?
3. Is there enough evidence?
Developing Emotional Appeals-An emotional appeal is a statement that arouses strong feelings—pleasure or anger,
joy or sadness, pride or shame—in an audience. You can develop emotional appeals for any persuasive speech in
three ways:
1
Citing Specifics. When you cite specifics, you mention or refer to details or examples that clearly illustrate a
point you want to make. By citing specifics, you may remove any uncertainty your audience may have about
your meaning.
2
Using Vivid Language. When you use descriptive language effectively, you enable your listeners to picture
situations that you are referring to.

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