Phone Message Template Page 2
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24Bulletin of the Institute of Ethnography SASA LVI (2)
Among other things, the accessibility of cell phones, their relatively easy
usage and possibilities of faster and more efficient communication, have contrib-
uted to their widespread handling, even though the greatest optimists could not pre-
dict a decade ago so fast and mass development. This inclination is especially
prominent among the younger generations. In a way, the youth represent a force and
initiator for changes, and the contemporary time aids to their benefit: today, it is not
enough just to think fast but also to achieve the set goals in a short time period what
is being desired or thought.
The contemporary tempo of life and work requires a need for fast informa-
tion transfer. The new trends in communication allow that the flow of information
is far more accessible, fast and mass, than in any of the previous periods. The prod-
uct of the new communication, which is experiencing its full affirmation in Serbia
now days, is a cell phone. Besides making people “always within reach”, a cell
phone also influences the creation of a subculture in communication.
Sending and receiving of text messages is within the domain of private.
Still, other mass media (radio, television, and printed media) do influence the con-
tent of the messages. In order to establish a contact, it is necessary to have a group
that shares the common interest for mutual communication, which, partially, corre-
sponds with the definition of folklore as a communication within one or more
1
smaller groups.
On a daily basis, or only at certain time periods (festive or business
events) the communication group creates a specific tradition which can be framed,
both in time and space, and hence acquires a foundation required to be designated
as folklore communication.
In the 1980’s, some researchers have pointed out that new creative forms
2
are becoming a contemporary tools of folklore tradition.
These kinds of creative
forms, such as obituaries, epitaphs, jokes, and in the last decade emails and text
messages, are just some of the examples of the new forms that, in time, became a
part of the everyday culture. Media, of course, had their own substantial influence.
Some of the early research pointed out to the connection of audio-visual
media and folklore, which in a specific way combine art. As transmitters and medi-
ums, media have included folklore in the technical means of announcement. Radio,
television (and, in recent time, internet and cellular phones) are included in trans-
mission and availability of the creation, which could be regarded as a result of a
3
specific process of tradition diffusion, and hence, called folklore.
1
On group communication, see: Dunja Rihtman-Auguštin, Kultura grupe i usmena komunikacija,
Narodna umjetnost 19, Godišnjak Zavoda za istraživanje folklora instituta za filologiju i
folkloristiku, Zagreb 1982, 55-72.
2
Ivan Čolović, Divlja književnost, Nolit, Beograd 1985, 9-16.
3
Hermann Bausinger, Usmeno, Narodna umjetnost 19, Godišnjak Zavoda za istraživanje folklora
instituta za filologiju i folkloristiku, Zagreb 1982, 17.
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