Creating A Classroom Newspaper Page 28
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35Lesson #5
Creating Ads
Teacher background:
There are three different kinds of advertising in local newspapers. General advertising
emphasizes a product or brand. Occasionally, several stores that carry that brand share
the cost of the ad and have their names listed on the ad (e.g., a new car debut or a new
soft drink). Retail advertising emphasizes merchandise, products or services available at
particular stores or businesses; frequently prices are included in these ads (e.g., ads for K
Mart or Sears stores). Classified advertising serves businesses and private sellers. Most
classified ads are small, short lines of time. They include lost and found, employment,
automotive and real estate ads.
Creators of advertising design art and copy around AIDA guidelines – attract the reader’s
attention, develop interest in the product, create a desire for the product, and urge
action from the consumer.
Purpose:
Students will
1. Identify the characteristics of good ads
2. Create an ad for the classroom newspaper
Before you start:
Have students think about how they learn where to make purchases and how
much items cost.
1. Ask students to name ways they find out about new products or special prices
for products.
2. Have students discuss differences between the information they get from
broadcast media and from newspapers.
Learning Activities:
Level I
1. Ask students to look through their newspaper to find ads.
2. Select one ad to discuss with students. Ask students what they see in the ad.
List their responses on the board: e.g., a picture of the product, the product
name, a slogan, information about the product.
3. Create an imaginary product and design an ad for it with your students.
4. Have students establish criteria for a good ad.
Levels II & III
1. Distribute a copy of your local newspaper to each student.
2. Tell students to locate two ads for products they would like to buy.
3. Tell pairs of students to compare ads and select two to work with as a team.
4. Two students working together should paste each ad on a piece of paper and
then label or show how each ad does the following:
• How does the ad attract the reader’s attention? (Examples – size,
typeface or size, color, art, catchy slogan)
• How does the ad develop reader interest in the ad? (Examples – art,
information, language)
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