Strategic Release Planning Challenges For Global Information Systems - A Position Paper Page 3

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and comprises an evolving customer relationship management (CRM) system
with country specific local implementations. The CRM system stakeholders are
segmented in different company business units such as sales, marketing or ser-
vice units. Altogether that constitutes a heterogeneous group of stakeholders,
which have different business unit priorities. CRM system roadmaps are cre-
ated per business unit by so called Change Advisory Boards (CABs) where the
board members involve IT people and business unit representatives comprising
the respective key stakeholder in the different countries. Priorities of the specific
business units are defined by a company panel and depend on the governance
structure. Still, these priorities are not static and can change due to different
reasons such as changes in the market or the need to integrate acquired compa-
nies.
The elements of a typical roadmap are high-level features, which represent
the IT view on the according business topics (e.g. the topic interoperability of
business across different countries results in a master data management feature)
associated with a time frame and cost estimations. These high-level features are
derived from two different channels. The first channel is business strategy driven
based on changing markets, regulatory law or new technology capabilities. The
second channel is end user feedback driven where the end users of the IS raise
bug, feature or change requests. These requests encompass a pool of requirements
of different abstraction levels and are used by IT to suggest further features.
Therefore, feature creation is done top-down by refining business topics into
features and bottom-up by bundling related low-level requirements into features.
Strategic release planning considers a time horizon of three years that com-
prises typically two release cycles per year. The focus of SRP activities is on
new features neglecting the validation of existing features in terms of usage and
suitability.
Since local impacts on a global IS for health care business are very strong, the
company aims at providing transnational IS which are oriented on regions such
as Asia Pacific and Japan. These regional solutions cluster countries based on
geographic distribution and similar market environments. Customization based
on regions is assuming that countries, sharing similar markets, also share similar
customization needs. At this point software product line [10] concepts seem to
be appropriate, but there are several reasons why software product line develop-
ment is not possible or difficult in this company. One reason is that the existing
software architecture is not suitable. Another reason is that the company wishes
to limit the IS variability and not to encourage it.
3.2
Identified Challenges of Global Strategic Release Planning
The following challenges regarding SRP have been identified together with the
health care company and are discussed in this section.
The major problem of SRP for a global IS, based on the authors experiences
in the health care domain, is to balance standardization and customization pos-
sibilities of the IS. On the one side standardization of the IS reduces costs for

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