School Business Plan Template Page 2

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C. Provide an overview of academic track record of any existing schools
D. Provide a plan for closing the school (or other existing schools in the network) that do not
meet the academic objectives and goals.
E. Describe the school culture or CMO “brand” and a strategy to solidify and communicate a
consistent brand around the core components of previously successfully charter school(s).
F. Provide a detail plan of the proposed replication or expansion (include enrollment plan,
staffing, facility, etc).
Charter School Business Plan Outline
I.
Executive Summary
Briefly describe your plans for the school, including its unique mission, instructional philosophy,
leadership, projected revenues and expenses.
II.
School Description
Describe in detail the vision for the school. Be sure to include:
A. Proposed name of the school.
B. General or specific location of the school.
C. The school’s mission statement.
D. Brief description of the student body, include counts by grade levels.
E. Statement of the school’s ideal target student population, with explicit reference to the
types of students that you most hope to serve, described by income level,
race/ethnicity, academic aptitude, and prior academic experience.
F. The school’s instructional philosophy and focus.
G. Brief description of the school’s leadership, faculty and staff.
III.
Critical Path Timeline
Include a timeline showing when you expect to accomplish each critical step as you move
toward opening your school.
IV.
Authorizer
Provide basic information about the entity that will be asked to authorize the school’s charter.
Be sure to include:
A. The authorizer’s name.
B. Projected timeline for consideration of school’s charter petition.
C. Decision makers for the authorizer and basic information on each.
D. Authorizer’s historical recordof approvals and rejections, with details about their record
concerning schools similar to yours.
E. Authorizer policies and practices that might influence the school’s charter petition and
renewal.
F. Authorizer policies and practices that might strengthen or hamper the autonomy of the
school.
G. Alternative authorizers, if available.
H. Options for appealing a rejection of your charter petition, if applicable.
V.
Market Analysis
Provide a description of your “market” in terms of parents and students. Be sure to include:
A. Description of the general or specific boundaries of the neighborhood or area that the
school will serve.
B. Description of the students in the neighborhood or area that the school intends to
serve. Include size of target market and such demographic characteristics as income,

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