Campaign Advertising And Propaganda Worksheet (Page 2 of 3) in pdf

Campaign Advertising And Propaganda Worksheet Page 2

• What propaganda techniques did you see in this set? Explain:

Type 4- Issue Spots: Campaign commercials which deal with candidate's positions on important

issues....either defending against pre-conceived notions of their party, or staking out a 'bold' new

policy proposal.

•About half of these issues deal with ____________________________

• What propaganda techniques did you see in this set? Explain:

Type 5: Generic Commercials Made by parties (mostly with money from soft money). They can be

either positive or negative. Positive ones tend to reinforce the image of the party as a defender of

some value whilst negative ones attack their opponents where they are weakest.

•Explain how these commercials use stereotypes to get then-points across.

• What propaganda techniques did you see in this set? Explain:

Type 6: Musical/Symbolic Spots Music alongside symbolic objects are often a primary messenger

in political advertising. In these spots, a power fill or symbolic song is enmeshed-with symbols of

strength for the nation (which will hopefully be transferred to the candidate.)

•Use examples to explain how this type of commercial has improved over the decodes:

• What propaganda techniques did you see in this set? Explain:

Other positive examples not shown...Humor, Heritage

Negative Commercials:

Type 7 : Negative Record Spots This type attacks the record of a candidate (usually the incumbent as

he has one). It seems easy to do this as candidate, in the end, always promise something on which

they later go back on..

•Explain how a candidate's political allies can also unintentionally harm him...

• What propaganda techniques did you see in this set? Explain:

Campaign Advertising And Propaganda Worksheet Page 2