Campaign Advertising And Propaganda Worksheet (Page 3 of 3) in pdf

Campaign Advertising And Propaganda Worksheet Page 3

Type 8: Response Ads: These ads challenge the assertions of previous negative spots made by their

opponent

• What are three possible ways to respond to "attack ads? "

' What propaganda techniques did you see in this set? Explain:

Type 9: Character Challenge Spots: These ads are often the focus of a campaign and can make or

break a politician. Those who use this type of ad run the risk of having their own negative

perception (as dirty politicians) rise, however the rewards can be equally beneficial (especially if you

attack the opponent in an area the electorate already feels uncomfortable about him or her).

Make sure to note the tactics of these ads as they nay be particularly effective in your own

campaign...

* What propaganda techniques did you see in this set? Explain:

Type 10: Scare Tactics: These ads also have potential to backfire but can also be strongly damaging

to a political opponent in which the electorate has a preconceived fear ' with one of their policies.

• What propaganda techniques did you see in this set? Explain:

• Why is the "daisy girl" commercial considered one of the most effective in history?

Essay- With all of these campaign commercial styles and propaganda techniques, what

measures can a viewer take to "sift through the dirt " when watching campaign advertisements?

Campaign Advertising And Propaganda Worksheet Page 3