Digital Marketing Strategy Layout printable pdf download

Digital Marketing Strategy

1. Executive Summary

Provide a clear summary of the assignment

Situation Analysis

Provide a clear description of your chosen organisations current social media

activities to allow the assessor to gauge whether the objectives of the plan are

reasonable and achievable given this starting point.

Audience

- Clearly identify a range of target audience groups.

- Prioritise these groups so that resources can be allocated accordingly.

- Provide sufficient description to allow yourself to choose relevant social media

channels.

Objectives

Your objectives should be S.M.A.R.T Objectives.

- Make them Specific in terms of numbers (i.e. “attract 500 new visitors”)

- Make them Measureable. Is there a mechanism identified to track them

- Make them Actionable. Is it within your power to execute the task to achieve these

objectives (i.e. do you have to outsource to a third party agency or can you complete

these objectives yourself?)

- Make them Realistic? Are these over optimistic or realistically achievable?

- Make them Timely? Can you achieve these objectives in a set period of time that

you outline?

Channels

- Chose the platforms that will provide you access to the target audience groups.

- Explain why you chose these platforms

Action Plan

- Provide an action plan outlining the steps you will take to achieve your objectives.

- Make the action plan realistic in terms of resources and length of time required to

achieve the objectives outlined.

Budget

- Please provide a budget for the activities outlined.

- Explain the assumptions around the budgetary decisions.

- Ensure that it covers all platforms described.

- Implement a realistic budget for achieving the aims of the plan.

Measurement

- Describe the mechanism for measuring the progress of the plan against the

objectives.

- Implement measurement mechanisms for each of the platforms identified.

References & Appendices

- Include a list of references and any appendices of information for clarification and

explanation.

Robert Farrell

Digital Marketing Strategy Layout