Product Launch Checklist Template Page 2
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4Major Retail Outlets, Customers &
Key targets top / middle / lower roll out
Geography UK
priorities
action / process
comments / understanding of what this
progress
who
deadline
means?
Sales restrictions/ rules of procedure
Any contractual information which may be
exceptional to a product that needs to be
shared with sales force to avoid customer
complaints?
PR strategy documents & press launch
A completely new checklist…see
plan
Trial Products by Sales Person
Samples / volume / availability / special
packaging for presentation impact / perhaps
communicating a special message?
- Retail samples
To add value to the proposition of a licensed
product or to complement a new item?
Retail imagery
To enhance the product offering and give
credibility?
Company Shortcuts Limited
Registered in Scotland Co. No. 03899866
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Parent category: Business