Product Marketing Plan Template
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3PRODUCT MARKETING PLAN TEMPLATE
PRODUCT ID
PRODUCT NAME
COMPILED BY
DATE
PRODUCT
•
PRICE
•
PLACE
•
PROMOTION
•
PROCESS
•
PEOPLE
•
PHYSICAL EVIDENCE
P R O D U C T
What problem does your product
solve?
How is your product different from
your competitor’s offerings?
How will it benefit your customers?
What is the unique value of your
product?
What features does it include?
What extra services, support or
warranties come with the
product?
P R I C E
What are current market
conditions?
What are the current economic
conditions?
How much does it cost to make
this product?
How does your price compare
with similar products and
competitors?
What are customers willing to pay
for your product?
Can you offer more than one price
point for target markets?
Can you offer discounts?
Coupons? Credit terms?
What are your fixed costs?
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Parent category: Business