Product Marketing Plan Template
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5[Product Name] Marketing Plan
[Your Name]
MARKET SUMMARY
Market: Past, Present, and Future
Review changes in the market, which can include:
Market share.
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Leadership.
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Players.
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Competition.
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Market shifts.
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Costs.
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Pricing.
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Market Cycle
1990
1995
2000
2005
Time
Product Definition
Describe the product or service being marketed.
COMPETITIVE LANDSCAPE
Provide an overview of product competitors.
Competitor A
Competitors’ strengths
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Competitors’ weaknesses
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Competitor B
Competitors’ strengths
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Competitors’ weaknesses
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Parent category: Business