Public Relations Officer printable pdf download

Role Description: Public Relations Officer (PRO)

Revision: 1

Date: 10.08.15

Remember:

1: Public Relations is the practice of managing the flow of information between the Club and the public.

2: No longer is it good enough for a Club to do good work: people must be told about it!

3: The biggest mistake that a PRO can make is to assume that people know!

Main Duties: The main duties of the PRO are summarized as follows:

A. Work as part of a team along with the other Club Officers, team mentors and the various sub

committees in the Club.

B. Promote the Club to the local community and beyond using all available methods of communication,

including Print Media, Radio & Social Media.

C. Provide team lists, match results and all relevant information to the County PRO on time.

D. Keep records for historical purposes.

E. Make sure the Club is well presented physically.

F. Club Development Plan Implementation

A. Work as part of a team

Communication in the Club operates at two levels:

1. Internal communication

2. External communication

Internal – Involves Communicating with:

• Club Officers • Executive Committee and Sub-Committee members • Players • Mentors • Parents • Active

members (volunteers) Internal communication is the job of all officers, particularly the Club Secretary

External - Involves Communicating with:

• Supporters • The Community in general • Parents • Sponsors • Media External communication is mainly the job

of the Club PRO.

B. Promote the Club to the local community and beyond

This is a key role, because encouraging new volunteers, successful fundraising etc., depends on the Club having

a good image in the locality. It is important to note that a Club does not have to be winning championships

every year to be seen as an ‘active’ Club. There are many examples of positive stories in the Club including: •

Anniversary of past glories • Fundraising success • Club social nights • Pitch and clubhouse development •

Juvenile blitzes in the Club • County player visiting the Club • Club player making a county panel

Methods of Communication: Local Newspapers Bulk Text Message Club Newsletter Email and Website Local

Radio Social Media e.g. Twitter, Facebook Local Radio • Display GAA posters and leaflets in Schools, Community

Halls etc. • Display GAA car-stickers • Circulate GAA literature to Schools • Have forthcoming Club events

announced at matches, church services etc.

C. Provide team lists, match results and all relevant information to the County PRO on time.

D. Keep records for historical purposes.

E. Make sure the Club is well presented physically.

The PRO is responsible for ensuring that the Club is well presented to the general public.

Public Relations Officer