Linda Harris Brand Manager Template
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1
2Linda Harris
Brand manager
PERSONAL SUMMARY
AREAS OF EXPERTISE
A highly professional, dynamic, impeccably presented and driven Brand Manager
Increasing brand awareness
with vast experience of maximising the awareness, sales and profitab ility of
recognisable brands. Experience of working in a fast paced environment and able to
Category management
quickly understanding the mission, vision and values of a brand. Possessing a proven
initiatives
ability to work within a brands guidelines and create an image that is up to da te and
right for its audience.
Hospitality industry
Now looking for a new and challenging managerial position, one which will make
Brand management
best use of my existing skills and also further my professional development.
WORK EXPERIENCE
Brand strategy
Cosmetics Company – Coventry
Market Research
BRAND MANAGER
June 2008 - Present
Brand compliance
Working in the marketing department of a well known cosmetics brand and involved
in make recommendations for it’s products range, pricing and promotions. Involved
in helping to differentiate the company from those of the competitio n.
PROFESSIONAL
Duties:
Chartered Institute of
Marketing certain brands to increase their popularity among target consumers.
Marketing (CIM)
Conducting in-depth consumer analysis to determine the image/demand of a brand.
Leading cross-functional innovation teams.
Institute of Direct
Profit & Loss responsibility.
Marketing (IDM)
Controlling costs in-line with department objectives and business plans.
Utilising all resources cost effectively.
Developing & refining a brands in-store demonstration programme.
Attending trade fairs, exhibitions and conferences to promote brands.
Developing annual brand plans in partnership with the sales and insight teams.
PERSONAL SKILLS
Implement strategic plans to maximise brand potential.
Ensuring profit targets are achieved, margins maintained & expenses controlled.
Commercially astute
Liaising closely with customers & licensors presenting product & marketing plans.
Monitoring performance against marketing targets both internally & externally.
Work well under
Effectively managing, coaching, motivating and developing the sales teams.
pressure
Monitoring and analysing a brand and competitors performance to identify
Strengths, Weaknesses, Opportunities and Threats.
Teamwork
KEY SKILLS AND COMPETENCIES
First class sales & marketing skills gained at management level.
Leading a brand's PR campaign.
PERSONAL DETAILS
Having passion, motivation and a dynamic approach to sales.
Linda Harris
Experience within the Retail / FMCG / Consumer sector.
34 Made Up Road
Ability to work effectively with internal and external stakeholders.
Coventry
CV66 7RF
ACADEMIC QUALIFICATIONS
T: 02476 000 0000
BA (Hons)
Marketing
M: 0887 222 9999
Nuneaton University
2005 - 2008
E:
linda.h@dayjob.co.uk
DOB: 12/09/1985
A levels:
Maths (A) English (B) Technology (B) Science (C)
Driving license: Yes
Coventry Central College
2003 - 2005
Nationality: British
– Available on request.
REFERENCES
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Parent category: Business