Heath Information Technology Commission Report - Fy2010 Appropriation Bill - Michigan Department Of Community Health Page 53
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874.4.10 Outreach and Communications
The outreach and communications strategy of the MiHIN focuses on creating a message that
can be delivered at 1) the provider level and 2) the consumer level. The Michigan HIT
Commission will be responsible for determining the outreach and communications strategies for
Michigan that have an overarching goal.
The provider level communications will be achieved by collaboration with other organizations,
such as Michigan Regional HIT Extension Center - M-CEITA, the Michigan State Medical
Society, and other healthcare provider organizations in Michigan. The provider-level
communication will focus on the benefits of Health Information Exchange, the relationship
between Health Information Exchange and the proposed Meaningful Use criteria, and the
opportunities to engage in HIE in Michigan.
Communication and outreach at the consumer level will be done through utilizing community
group meetings, public meetings, employer meetings and other available forums. Outreach on
this level will be focused on assisting citizens in understand the direct benefits to their health of
HIE, addressing privacy concerns, understanding potential impacts and educating on the
privacy policies.
4.5 Legal/Policy
Michigan has been working on privacy and security policies for HIE since 2006. Utilizing a
workgroup made up of a variety of stakeholders and volunteers has created the foundation for a
shared vision that encompasses a unified approach to addressing security and privacy
concerns.
4.5.1 Goals
The MiHIN Shared Services will focus on building consensus throughout Michigan by balancing
the benefits of HIE and ensuring that privacy and security protections of health information
appropriately protect consumers. The MiHIN Shared Services will build a statewide process
for the ongoing development of legal guidance.
4.5.2 Guiding Principles
In order to manage the development of privacy and security as the MiHIN Shared Services
grows, Michigan will rely on and prioritize the Nationwide Privacy and Security Framework
principles that include; correction, openness and transparency, individual choice, collection, use
and disclosure limitations, safeguards and accountability. As the MiHIN evolves, different
principles will become more critical. The initial focus will be on openness and transparency,
safeguards and accountability.
Additionally, Michigan will continue to build on its tradition of stakeholder input by continuing
stakeholder involvement through the recommended creation of guidance bodies to address (1)
privacy with a focus on policy, (2) security with a focus on technical standards and (3) sub-state
HIE development.
MiHIN Strategic Plan
Page 47
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