Business Plan Template Page 10
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2410
Explain how you will measure
WHAT SUCCESS WILL LOOK LIKE
success.
KEY COMPETITOR
COMPETITOR
STRENGTHS
WEAKNESSES
OUR RESPONSE
ANALYSIS
1:
Our key competitors’
strengths and weaknesses,
and how we plan to complete
2:
against them:
Cover your top three to five
competitors.
3:
4:
5:
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
EXTERNAL FACTORS
ANALYSIS OF
OUR BUSINESS
Include your advisors and
key staff in this exercise.
Refer to the lists in chapter two in
the Planning for
Success Guide on SWOT analysis
to ensure you’ve covered the
essentials.
CRITERIA
OPPORTUNITIES
THREATS
TO CONSIDER
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