Wisconsin Alcohol Beverage And Tobacco Laws For Retailers Page 3

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Wisconsin Alcohol Beverage and Tobacco Laws for Retailers
Underage Person – A person who is not of legal drink-
ing age.
IMPORTANT CHANGES
See notice concerning the requirement that sales
Beer – A fermented malt beverage containing .5% or
of alcohol beverages must occur at a licensed
more of alcohol by volume.
premises on page 2.
Intoxicating Liquor (Or Liquor) – All alcohol bever-
ages (other than beer) containing .5% or more alcohol
by volume, and all wines.
I.
INTRODUCTION
Alcohol Beverages – A statutory term which includes
This publication provides information about state alco-
beer, wine, and liquor.
hol beverage and tobacco laws that affect you as a
retailer.
Provisional Retail License
Most of the laws outlined in this publication are found
1. A municipal governing body that issues licenses
in Chapter 125 and sections 134.65 and 134.66 of the
shall issue provisional retail licenses. The govern-
Wisconsin Statutes.
ing body may by ordinance establish standards
under which the licenses shall be issued and shall
Municipalities also may enact additional regulations
by ordinance designate the municipal official hav-
affecting your business. You should contact your local
ing the authority to issue the provisional license.
municipal clerk if you have questions about local ordi-
nances.
2. The provisional retail license may be issued only to
a person applying for a Class “A” beer, Class “B”
For more information on state alcohol beverage and
beer, “Class A” liquor, “Class B” liquor or
tobacco laws, write to the Wisconsin Department of
“Class C” wine.
Revenue, Alcohol & Tobacco Enforcement, P.O. Box
8933, Madison, WI 53708 or call (608) 266-2776.
3. The fee shall be determined locally but may not
exceed $15.
CAUTION
4. The license will expire 60 days after issuance or
The information in this publication reflects the
when the person has been issued a license as listed
position of the Wisconsin Department of Reve-
under 2. The official who issued the provisional re-
nue of laws enacted by the Wisconsin legislature
tail license may revoke the license if he or she
as of January 10, 2012. Laws enacted after this
discovers the holder made a false statement on the
date, administrative rules, and court decisions
application.
may change the interpretations in this publica-
tion.
5. A municipality may not issue a provisional
“Class B” liquor license if the municipality’s quota
The examples and type of sales and purchases
is filled.
provided in this publication are not all-inclusive.
They merely set forth common examples.
6. No person may hold more than one provisional re-
tail license for each type of license applied for by
the holder per year.
II.
DEFINITIONS
Class “A” Fermented Malt Beverage License –
Adult – A person who is 18 years of age or older.
Authorizes the retail sale of beer and beer-based cool-
ers, in the original sealed container, for consumption off
Minor – A person who is under 18 years of age.
the licensed premises.
Legal Drinking Age – 21 years of age.
1. No sales to other licensees for resale;
1

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