Sample Media Release Form (Page 2 of 6) in pdf

Sample Newsletter Article

Contact Information:

[NAME] [AGENCY]

[ADDRESS]

[CITY, STATE ZIP]

[PHONE]

[E-MAIL]

FOR IMMEDIATE RELEASE: [DATE]

A Matter of Balance workshops help [CITY/COUNTY] residents concerned with

falls live better. The workshop teaches strategies and tips on how to reduce falls

and promote exercise to increase strength and balance.

[CITY], MN—For people with a history of falls or a fear of falls good medical care is just

half of the equation. Equally important is their ability to set realistic goals, change their

environment, find practical solutions, and increase their physical activity.

A Matter of Balance, a workshop offered in [CITY/COUNTY], teaches adults to do just

that. Participants will learn to view falls and fear of falling as controllable, set realistic

goals for increasing activity, how to change their environment to reduce fall risk factors,

and exercises to increase strength and balance. The workshop is offered at

[LOCATION] and begins [DATE].

There’s a significant need for support for people who are prone to

fall. Falls are the

leading cause of injury hospitalization in the US, with approximately 2.2 million treated

in emergency departments each year. 1/3 to 1/2 of older adults acknowledge fear of

falls. Fear of falling is associated with; depression, decreased mobility and social

activity, increased frailty, and increased risk for falls as a result of deconditioning (CDC,

2017).

“The good news,” says [local instructor, partner or program administrator], “is that

people who know how to reduce their risk of falling and how important exercise is have

the confidence to make the changes necessary and are able to live the lives they want.”

A Matter of Balance workshops are delivered in eight two-hour sessions, usually either

weekly or bi-weekly. They are led by volunteer lay leaders called coaches. A guest

healthcare professional will also visit a class to discuss falls and answer questions.

[Insert a quote from a local leader that explains why they got involved and the benefits

they see the workshops offer participants. For example: “It is amazing to see the

change that occurs after people go through the workshop,” says [local leader]. “People

Sample Media Release Form Page 2