Instructions & Checklist For Lapsed Subscription Renewal Offer Letter Page 3

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[Your Name]
[Street Address]
[City, State ZIP Code]
[phone number - optional]
[email address - optional]
November 9, 2010
[Name of Recipient]
[Title]
[Company Name]
[Street Address]
[City, State ZIP Code]
Ref: [Account Number]
Dear [Name of Recipient]:
Thank you so much for your past subscription to [Name of Service]!
We appreciated having the opportunity to serve you as a valued customer. However, I
notice your subscription expired on [Expiration Date], and you have not yet renewed your
service. If you experienced any problem during your subscription, please let me know so
we can correct it immediately.
Otherwise, I would like to extend to you a special renewal offer. For a limited time, if
you renew now, you will receive [Length of New Service] for the low price of only
[Price]. That’s a savings of [Savings Amount] off the regular price!
Don’t let your VIP customer status slip away! Renew now for [Service Length] more
[Term of Service Length, i.e. weeks, months] of quality [Type of Service]. Simply return
the enclosed renewal form to restart your service.
If you have any questions or concerns regarding your subscription, please do not hesitate
to contact me. In the meantime, I thank you again for being a valued customer.
Sincerely,
[Your Name]
[Title if any or delete if none]
Enclosure

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