Company Research Poster Template Page 2
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2Use the Perspectif Whiteboard as a template to gather all the relevant information about
HOW TO USE PERSPECTIF’S WHITEBOARD?
your company and your products- using data you already have to hand and accessing
information and data that is available on the Perspectif website.
D. Insight
C. Analyse
A. Macro Research
B. Micro Research
9. Areas for Growth
1. PESTLE
3. TRENDS
4. CUSTOMERS
7. SWT
From the previous sections,
Re visit the section who are we
Start off by looking
Having identified the wider, global
What do you know about your
identify your strengths &
and consider your key objectives
trends it’s time to look at your
customers? Who is a typical
outside your organisation.
weaknesses; recognising
and mission statement alongside
What are the big things
own data and spot the trends
customer? Are their lifestyles
weaknesses is critical
the list of opportunities.
in your business: e.g Do people
changing? Does this affect their
that will affect your
for improvement. Detect
business that you have
buy from you more or less often?
buying behaviour? What
threats from outside your
Identify those opportunities that
What is their av spend and how
motivates and influences them?
little or no ability to
business e.g. changes to
will best help you to achieve
influence.
does this relate to your pricing?
Where can you find more, similar
the law, consumer
your business objectives; these
How do your customers
customers? Are there any
•
Political
attitudes, or new entrants
are the ideas that you should
•
Economic
engage with the business? Has
potential markets you aren’t
to the market. Identifying
take forward and begin to
•
Social
this changed over time? Are more
currently reaching? Understand
threats could highlight
implement
•
Technological
people buying online? Which
your customers for true
new opportunities.
•
Legal
devices do they use?
competitive advantage.
•
Environmental
2.Who are we?
Understanding who you are, as a business, is central to the review process; from positioning
your products & services to communicating effectively and achieving success. It’s about
self-evaluation. Who you are, shapes everything you do. What is your mission statement?
E. Implementation
Do you have any particular ethical or environmental aims? What are your business objectives?
10. How?
Identifying the key attributes
Write
Competitors are anyone that
Now it’s time to work out your
of your product or service and
down all the
offers an alternative use for your
tactical plans; How will you
determining how these compare
opportunities after
customer’s money and or time,
actually realise these
to those of your competitors will
identifying your SWT’s.
not just businesses offering the
opportunities? Take each
enable you to see yourself in the
Are there new markets
same products and services.
opportunity and break it down
context of the wider market place.
you could target? Is there
Gathering as much information
into key steps. Carry out your
Do you specialise in local
a new product/ service
about your competitors and
research, identify what you need
produce? Are you the cheapest
that your customers
monitoring their activities will
to do to develop a new product
supplier? Do you pride yourself
would use? Could new
enable you to identify gaps in the
or access a new market etc, and
on the quality of your products?
technology improve
market position of your product
then formulate a plan to help
What makes your product
efficiency? How can you
accordingly. Who are they? How
you deliver. Make sure your
different from the competition?
differentiate your
do they position themselves in
plan includes objectives that are
business from the
the market?
specific, measurable, achievable,
competition?
realistic and against a set
time-scale.
5. COMPETITORS
6. POSITIONING
8. OPPORTUNITIES
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