The Business Model Canvas Template
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1The Business Model Canvas
Project Title/Name
Mission Statement
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Who are our Key Partners?
What Key Activities do our Value Propositions require?
What value do we deliver to the customer?
What type of relationship does each Customer Segment
For whom are we creating value?
Who are our key suppliers?
What do our Distribution Channels require?
Which of our customers’ problems are we helping to solve?
expect us to establish and maintain?
Who are our most important customers?
Which Key Resources are we acquiring from partners?
What do our Customer Relationships require?
What are we offering each Customer Segment?
How are they integrated with the rest of our business
Which Key Activities do partners perform?
What do our Revenue Streams require?
Which customer needs are we satisfying?
model?
How costly are they?
Key Resources
Distribution Channels
What Key Resources do our Value Propositions require?
Through which Channels do our Customer Segments want
What do our Distribution Channels require?
to be reached?
What do our Customer Relationships require?
How are our Channels integrated?
What do our Revenue Streams require?
Which are most cost-effective?
How are we integrating them with customer routines?
Cost Structure
Revenue Streams
What are the most important costs inherent in our business model?
For what value are our customers really willing to pay?
Which Key Resources are most expensive?
For what do they currently pay?
Which Key Activities are most expensive?
How are they currently paying / how would they prefer to pay?
Is your project cost-driven (low price value proposition, maximum automation) or value-driven (premium value proposition)?
How much does each revenue stream contribute to overall revenues?
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Parent category: Business