Sample Director Of Product Resume Template


M: 484.695.0077
2646 30th St. #3F
Astoria, NY 11102
Innovative and data-driven online professional with effective communication skills who has taken complex
projects through the entire product lifecycle. Proven track record of translating business objectives into
revenue generating products, iterating, and improving KPI’s in a fast paced environment.
Greatist​ , ​ N ew York, NY
​ J anuary 2016-Present
Director of Product, Media
Built out the team and processes for defining, prioritizing, and QA’ing new features. Responsible for all
aspects of the digital business including growth (social, newsletter of over 800K subscribers, search),
supporting sales + revenue, and defining architectures to create usable tools for internal team.
Increased ad viewability from 8% to 60% on mobile/43% to 55% on desktop while growing
impressions/pageview from 1.97 to 2.30 on mobile/2.24 to 3.10 on desktop
Supported revenue by launching new templates for deals with Target, Fitbit, and Krave.
Added Outbrain, but targeted the unit only to users coming from search who weren’t converting
Increased growth in Search traffic from 8% YOY growth to 18% YOY growth
Increased the open rate of our newsletter from 12% to 20% through testing personalization,
launching an A/B tool, creating a welcome series, scrubbing the list, and creating a reactivation
Tested MVPs and features such as a messaging bot and group chats
Launched AMP + FBIA templates
Wenner Media​ , ​ N ew York, NY
​ O ctober 2014-January 2016
Director of Product
Responsible for managing a small product team, creating and maintaining the product roadmap,
defining MVPs and developing a cross brand strategy for , , and
Implemented processes for product documentation, custom sales process, and tracking
Created a user interview and testing program
Worked with a cross functional team to define strategy to build a new platform that included
Conducting usability interviews to better understand user motivations and observe their
on-site behavior to help define and prioritize FE features
Distributing edit surveys to identify priority requests and get a baseline for satisfaction
with the current CMS, then wireframing and iterating on a new tool based on feedback
Relaunched mobile site, which had three main goals: boosting recirculation
(pages/session up 12%), speed (30% decrease in avg page load), and ad impressions/PV (up
over 100%)
New York Media​ , ​ N ew York, NY
​ F ebruary 2012-October 2014
Product Manager
Responsible for leading the effort to better understand users to create revenue generating products
from ideation to launch for , Grub Street, and Daily Intelligencer.
Launched redesigned homepage based on focus groups, user testing (Optimizely), and
quantitative usage data
Worked collaboratively with editorial, ad sales, design, and development to move legacy
templates onto new, responsive templates. The new templates cut load time by 50% and
streamlined the development process
Launched iPad App, which combines featured magazine content with daily news content from
blogs resulting is 25K new subscriptions in its first year and a half


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