Lamb
&
M utton
C ustomer
P rofile
Your
n ame
o r
f arm
n ame
h ere:
Date:
Use
t his
t emplate
t o
d escribe
p otential
o r
e xisting
c onsumers
o f
l amb
o r
m utton
i n
your
v icinity
o r
m arket
a rea.
T he
t emplate
i s
m eant
t o
h elp
y ou
d escribe
a
s pecific
ethnic
g roup
o f
c onsumers
s o
t hat
y ou
c an
e ffectively
s erve
t hem
a nd
s trengthen
your
m arket.
R espond
t o
e ach
o f
t he
s tatements
a nd
q uestions
a s
t horoughly
a s
possible.
U pdate
t he
i nformation
a s
c hanges
o ccur
o r
y our
c ustomer
b ase
e xpands
for
t his
e thnicity.
U se
a
s eparate
t emplate
f or
e ach
e thnic
g roup
o r
t ype
o f
consumer.
1. Identify
t he
c onsumer
g roup
b y
s pecific
e thnicity.
F or
e xample:
G reeks
o r
customers
o f
M editerranean
d ecent
2. Make
y our
b est
e stimate
o f
t he
p opulation
o f
t his
e thnicity
i n
y our
m arket
region
( such
a s
3 0
m ile,
5 0
m ile,
1 00
m ile,
e tc.).
T o
o btain
t his
d ata,
c onsider
contacting
c urrent
c ustomers
o f
t his
e thnic
g roup,
t he
s tate
p lanning
o ffice,
the
c ensus
b ureau,
t own
o r
c ity
h all;
s chool
d istrict;
e tc.).
The
p opulation
o f
t his
c onsumer
g roup
i n
m y
m arket
a rea
i s
a pproximately
3. Briefly
l ist
d etails
f or
t his
e thnic
g roup
t hat
w ill
h elp
y ou
s erve
t hem
effectively.
R ead
a nd
l earn
m ore
a bout
t his
g roup
t o
b etter
u nderstand
t hem.