Strategic Management Industry Analysis Page 11

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STRATEGIC MANAGEMENT
INDUSTRY ANALYSIS
NOTES
APPLYING STRUCTURAL ANALYSIS
APPLYING STRUCTURAL ANALYSIS
Identify immediate and potential
competitors
Forecast profit potential
Develop strategies for coping with forces
» Position firm to outperform rivals via
strategy that insulates them from the five
forces
» Identify profitable industry segment
» Change forces
DKD
DKD
DKD
DKD
DKD
DKD
DKD
DKD
MACROENVIRONMENT: IMPACT
MACROENVIRONMENT: IMPACT
MACROENVIRONMENT
DEMOGRAPHICS
SOCIAL
INDUSTRY
INDUSTRY
LEGAL
ENVIRONMENT
ENVIRONMENT
Firm
ECONOMIC
POLITICAL
TECHNOLOGICAL
DKD
DKD
DKD
DKD
Page 11

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