Elevator Speech Template

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ELEVATOR SPEECH TEMPLATE
Elevator Speech
Target Audience and Topic
E L E V AT O R P I T C H S P E C I F I C S
Y O U R AN S W E R S
Specify your target audience:
(Examples: hiring manager, HR representative,
personal networking contacts, business
networking contacts, family, and friends)
Specify topic:
(Examples: product/service, company, personal,
new job)
Message Component Development
Q U E S T I O N S
Y O U R AN S W E R S
Who do/have you do/done it for?
(For example, start with “For small and midsized
healthcare providers”)
Why do your customers/clients care? Or, what’s in
it for them?
(For example, include “so that they can,” “who can
no longer afford,” or “who are tired of”)
What do you do?
(For example, start with “I provide”)
Why are you different or unique in your approach?
(For example, include “as opposed to” or “unlike”)
What is your specialty?
(For example, start with “I specialize in…”)
O P T I O N AL Q U E S T I O N S
Y O U R AN S W E R S
What industries do you have experience in?
(For example, start with “I have experience in the
following industries …”)
What single thing do you do better than another
candidate? What’s your greatest
accomplishment?
(Example: “I am best when…” My greatest
accomplishment has to be...”)
ELEVATOR SPEECH TEMPLATE
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