Elevator Pitch Template

Elevator Pitch

The elevator pitch is a tool used to position your products succinctly by describing:

the target segment your product is aimed at,

•

the business problem your product solves,

•

the category your product fits into

•

your unique value proposition – how you are differentiated from the competition

•

why your solution is ‘the best buy for this situation’

•

From “Crossing the Chasm” Geoffrey Moore

Elevator Pitch Template:

For

[target customers]

who have

[compelling reason to buy]

our product is

[ new product category]

that provides

[key benefit (which solves problem)]

we have

[differentiated] whole product most relevant for your industry

Also (for internal use only!) consider your competition, and why you provide a better solution:

unlike

[competitor]

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Parent category: Miscellaneous