Creating A Social Media Strategy At Tufts (Page 4 of 4) in pdf

Creating A Social Media Strategy At Tufts Page 4

Tufts University Social Media Strategy – Purpose

The purpose of the Tufts University social media strategy is to ensure that we:

Use social media as an integral part of an overall communications strategy at Tufts

Leverage current outlets while also maintaining a clear vision for how we can continue to engage new

audiences as the landscape changes

Tell the Tufts story – stories that reflect the University's core values – and engage our audience in new

and interesting ways

Support our schools, departments and offices at Tufts in their social media endeavors by providing

guidance and best practices

Tufts University Social Media Strategy – Goals

Use a variety of social-media platforms that reach the University's various audiences to provide users

with a sense of community

Convey the key messages of the University to a broad audience

Enhance the reputation for Tufts’ social media presence as an important forum for conversations

about a range of issues

Ensure consistency in style and approaches to social media across the institution, while recognizing the

necessity to tailor tone and platforms to various constituencies

Guide and help individuals, as well as academic and administrative units, with their social media

strategies

Stay on top of trends and new technologies

When considering a new platform, perform cost-benefit analyses to determine if what is in the

interests of the for-profit companies that host the social media platforms is also in the best interest of

Tufts, noting that not every department or communications entity at the University will use every

social media platform -- nor should it.

Creating A Social Media Strategy At Tufts Page 4