Social Media Communications Strategy Worksheet printable pdf download

Social Media Communications Strategy Worksheet

SOCIAL MEDIA COMMUNICATIONS STRATEGY WORKSHEET

Use this worksheet to help you strategize about your audience, and the potential social media tools and

channels you may want to use for your campaign or communication activity.

1. Target Audience

Describe the person(s) you want to reach with your communication; be as specific as possible. More than

one audience may be listed. Include a primary and secondary (influencers) audience if appropriate.

(Examples: Mothers of children younger than two years old living in Atlanta, Pediatricians practicing in

Nevada.)

II.

III.

2. Determine your objective

a) What do you want to achieve through your social media outreach and communication? This could

include something you want your target audience to do as a direct result of experiencing the

communication. Objectives may include (but are not limited to) the following:

Provide information

Highlight a campaign

Encourage a health behavior

Reinforce health messages

Encourage interaction

Obtain feedback/exchange ideas

Collaborate with partners

Excerpted from

The Health Communicator’s Social Media Toolkit

(CDC), July 2011. (Note that links are not an endorsement

from CDC.)

Social Media Communications Strategy Worksheet