Social Media Strategy Worksheet Template Page 4

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Local History Services | Minnesota Historical Society
July 23, 2015
This worksheet is intended to help local history organizations establish their presence on the web.
CONTEXT AND PROMOTION
What ideas do you have about how to promote the existence of your social media initiatives?
Where does this social media fit into our organizations the Web site structure?
What kinds of inter-linking between the new content and existing web content are anticipated?
To help us understand the context for your site and its possible design, please list some examples of other
web sites that interest you, and note why they appeal to you.
PROJECT TIMELINE
State your best guess as to what are the tasks required to complete the project, when they’ll start, how
long it will take to do them and who will do them. Add as many tasks as you need.
Tasks
Anticipated
How Long will it
Who Will Do It?
What needs to be done?
Start Date
Take? (in weeks)
PROJECTED IMPLEMENTATION DATE:
Considering all that needs to be done to plan and develop. What is the projected date this will go live?
Is there a mandatory deadline to complete this project? For example, is this a grant-funded project that
must be completed by a certain date, is there an exhibit opening or another event that coincides with this
web site? If yes, what is the drop-dead date?
page 4

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